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Post by Carl on Aug 19, 2018 19:50:25 GMT
There is wonderful art to be found on posters, race program covers and print advertisements.
These vintage print ads for Fisk Tires feature masterful persuasion in words and illustration.
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Post by chrisb on Aug 19, 2018 20:19:12 GMT
i love the art nouveau posters of the 30's and 50's - real sense of class and distinction - but your ones Carl, oh the power of advertising - whatever happened to Fisk tyres ?
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Post by Carl on Aug 20, 2018 0:41:55 GMT
i love the art nouveau posters of the 30's and 50's - real sense of class and distinction - but your ones Carl, oh the power of advertising - whatever happened to Fisk tyres ? They went out of business early in the Great Depression after having ridden a wave of success for more than three decades. Always somewhat smaller than the largest tire makers, in the face of ruthless competition Fisk was compelled to abandon its retail stores and eventually forced out of business and bought by United States Rubber, later called Uniroyal and currently owned by Michelin. Although a niche brand within Uniroyal until discontinued in the 1960s, I had never heard of Fisk tires until I saw its very clever early advertisements.
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Post by Carl on Aug 20, 2018 1:02:18 GMT
The Fisk advertisements were extremely clever. This one probably sold thousands of tires to safety conscious family patriarchs, but when we consider how easily the little girl would slide into oblivion if her mother swerved left or braked hard, it's not tires that could reassure but adequate restraints. There are no barriers whatsoever that would hold her inside and what looks like a restraint around her waist is actually a sash on her dress. Her doll is safer.
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Post by chrisb on Aug 20, 2018 4:44:16 GMT
and judging by the lady's scarf's position they are travelling at speeds in excess of- therefore increasing the risks somewhat, brilliant advertising, gosh - given the drivel we are bombarded with today, which may be highly technical an advert as clever as this would be gratefully appreciated
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Post by robmarsh on Aug 20, 2018 6:24:54 GMT
The things I mourn the passing of due to progress. Old fashioned advertising like the ones seen on this thread, steam railway locomotives, propeller driven aircraft, especially military aircraft, simpler and more beautiful looking racing cars. These are a few of my favourite things.
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Post by mikael on Aug 20, 2018 6:58:10 GMT
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Post by charleselan on Aug 20, 2018 15:56:44 GMT
There is wonderful art to be found on posters, race program covers and print advertisements.
These vintage print ads for Fisk Tires feature masterful persuasion in words and illustration.
Carl, Those posters are really beautiful with some gorgeous black ink graphics so typical of the period 1930's/30's, such quality and detail. If they were original prints I bet they would fetch good money in a collectors auction. It is amazing how things like that from far of decades have now become in vogue. The old metal signs advertising motor products found in and around garages of old are now demanding big money, even in somewhat shabby condition. I would really like to get my hands on some of the old French ones to decorate my garage. JC P.S. here is one I downloaded the other day which i think you might enjoy and the humour involved.
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Post by Carl on Aug 20, 2018 16:27:19 GMT
John Charles, A famous name adds credibility to any product. I liked the spirit of American Motors if not all its innovations, and a shapely rearend is always nice to see, but the French advertising agency has clearly overstepped the bounds of artistic license in its comparison! Nevertheless, the name Jean-Charles likely sold many Pacers! Cheers, Carl
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Post by Carl on Aug 20, 2018 20:22:37 GMT
and judging by the lady's scarf's position they are travelling at speeds in excess of- therefore increasing the risks somewhat, brilliant advertising, gosh - given the drivel we are bombarded with today, which may be highly technical an advert as clever as this would be gratefully appreciated Exactly right, Chris. She isn't even looking ahead but down, possibly in thrall to the speedometer and the woman and little girl have the same expression of vacant pleasure.
Considering the speed, the lack of safety restraints and the apparent intoxication of mother and child, the advertisement would be more sensibly directed at life insurance.
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Post by Carl on Aug 20, 2018 20:45:00 GMT
The 1920s Jordan Playboy ad campaign is considered extraordinarily influential because it introduced the concept of the romance of the open road, a theme still predominant today.
Directing the sales message at women was relatively new and always a risk. Marlboro, the iconic cigarette of rugged cowboys, was originally marketed to women. So smile when you light up that Marlboro, pilgrim, and straighten your panties.
The snob appeal in the last one was not original, but as P.T. Barnum famously said, "Nobody ever lost a dime by underestimating the intelligence of the public."
Parts of the main text are beyond suggestive!
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Post by René on Aug 20, 2018 21:49:03 GMT
Fantastic thread Carl! This is a subject I am very interested in and some great examples already. I love the Jordan ads, they're beautiful. Illustrated posters and ads just have so much charm.
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Post by mikael on Aug 21, 2018 7:58:19 GMT
Regarding the AMC Pacer: It's funny how you sometimes can remember snippets of something you've read a long time ago. But there was a Danish motor magazine called "Bilen Motor og Sport" (and it thus essentially shared its name with the German "Auto Motor und Sport"; yet it had nothing to do with that magazine; it was a 100% independent publication. "Bilen" means "The Car"). We always had it at home. I remember there was a test of the then new AMC Pacer (so it must have been in '75 of '76); and the test driver journalist was less than enthusiastic about the design of the Pacer, which he described as "a cross between a greenhouse and a pygmy ambulance ..."
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Post by René on Aug 21, 2018 20:15:59 GMT
Other times; 1939 Mercedes Benz advertisement.
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Post by Carl on Aug 22, 2018 0:49:00 GMT
The things I mourn the passing of due to progress. Old fashioned advertising like the ones seen on this thread, steam railway locomotives, propeller driven aircraft, especially military aircraft, simpler and more beautiful looking racing cars. These are a few of my favourite things. Rob,
All of those wonderful things should never have been replaced. I was aboard big four-engine propeller planes a few times as a young boy, most memorably the incomparable Lockheed Super G Constellation. I remember how fascinated I was as the engines were started with a bang and eruption of smoke and the slow acceleration of each massive propeller. When, a few years and vacations later, we flew by jet, I didn't accept that as progress.
Cheers, Carl
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